Case Studies
Case Study: How FinTechCo Increased Share of Voice by 300%
A real-world look at how a financial services company dominated AI search results in 3 months.
David Kim
Nov 28, 2025
Case Study: FinTechCo's GEO Success
Company: FinTechCo (Anonymous leading payment processor) Challenge: Despite strong SEO rankings, FinTechCo was rarely mentioned in ChatGPT or Claude when users asked for "best enterprise payment gateways." Solution: Implementing Stratos for GEO analysis and optimization.
The Strategy
- Perception Audit: Stratos revealed that LLMs categorized FinTechCo primarily as a "consumer wallet" rather than an "enterprise gateway."
- Content Overhaul: The team overwrote their technical documentation schema to explicitly define their B2B capabilities.
- Citation Campaign: targeted niche developer forums and technical blogs that LLMs frequently cite.
Results
- 300% Increase in Share of Voice for "Enterprise Payments" queries.
- Top Recommendation status in Gemini and GPT-4.
- 15% Uplift in demo requests attributed to "AI Search".
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