The Future is Conversational

The input box is changing. We are moving from "keywordese" (e.g., "best running shoes 2024") to natural language conversation (e.g., "I'm looking for running shoes for a marathon training plan, specifically for flat feet. What do you recommend?").

Implications for Marketers

• Long-tail is King: Detailed, specific queries will become the norm.
• Intent over Keywords: Understanding the why behind a search is more important than matching the exact words.
• Personality Matters: AI models are beginning to adopt personas. Brands need to define their "voice" in a way that resonates with these models.

Stratos helps you track these conversational trends and adjust your content strategy accordingly.